Bachelor of Commerce in Marketing Management - Campus Full Time
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BComMM - FT - 2024 - Intake 1 - Year 2
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Bachelor of Commerce in Marketing Management - Campus Full Time - Year 2
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Course Name |
Textbook Name |
Module Type |
Module Class |
Module Code |
Edition |
Print ISBN |
Ebook ISBN |
Publisher |
Textbook Requirement Type |
Advertising and Sales Promotion |
Integrated Advertising. Promotion. and Marketing Communications |
Core |
Core |
COASA2 |
9 |
9781292411217 |
9781292222752 |
Pearson |
Required. |
Business Management 2B |
Fundamentals of Management. Global Edition |
Core |
Core |
COBMB2 |
11 |
9781292307329 |
97812923073989 |
Pearson |
Required. |
Finance for Marketing |
Financial Management in SA |
Core |
Core |
COMFA2 |
6 |
LocalBundle 9781485721536 |
9781776102525 |
Pearson |
Required. |
Internet Marketing |
eMarketing The Essential Guide to Marketing In A Digital World |
Core |
Core |
COIMA2 |
6 |
9780620780582 |
No eBook |
The Red & Yellow Creative School of Business |
Required. |
Marketing 2A |
Marketing Management. Global Edition |
Core |
Core |
COMKA2 |
16 |
9781292404813 |
No eBook |
Pearson |
Required. |
Marketing 2B |
Marketing Management. Global Edition |
Core |
Core |
COMKB2 |
16 |
9781292404813 |
No eBook |
Pearson |
Required. |
Research Methodology |
Research matters |
Core |
Core |
CORMA2 |
2 |
9781485132103 |
9781485132110 |
Juta & Co |
Required. |
Business Management 2A |
Entrepreneurship |
Core |
Fundamental |
COBMA2 |
6 |
9781292402826 |
9781292402871 |
Pearson |
Required. |
Data Analytics |
No Prescribed Textbook |
Core |
Fundamental |
CODAA2 |
n/a |
n/a |
n/a |
n/a |
Required. |
Project Management |
Project Management: Achieving Competitive Advantage |
Core |
Fundamental |
COPMA2 |
5 |
9781292269146 |
9781292269160 |
Pearson |
Required. |
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